Operations & growth systems, built to
run themselves
I build the funnels, dashboards, and operating systems that let online businesses scale without burning out their founders — designed as one integrated engine
You started the business.
Now you’re the bottleneck.
You answer the messages. You write the launches. You hold the calendar in your head. The trains run because you're running them — which means the work that only you can do keeps getting pushed to the bottom of the list. The fix isn't more hustle, more software, or another VA. It's a real operating system underneath the business — one designed so the day-to-day moves forward without your hand on every lever, freeing you to focus on the parts of the business only you can do.
That’s what I build.
The FrameworkThe Membership Engine
Four layers that, together, free the founder to focus on the work only they can do.
01 - AUDIENCE
The funnel that brings the right people in.
Lead magnets, email sequences, landing pages, content ladders, and the social-to-email-to-product path that converts attention into paying members.
02 - COMMUNITY
The product, content, and culture that keep them.
Onboarding sequences, content calendars, member journeys, and the experience design that turns first-time joiners into long-term members.
03 - ENGINE ROOM
The systems and rhythms that run the business itself
Project management software architecture, SOPs, an “EOS-lite” operating cadence, scorecards, and the weekly meeting structure that keeps a small team moving in the same direction.
04 - VISIBILITY
The dashboards and KPIs that show it's working.
Custom dashboards, the metrics that actually matter for your stage of business, and the cross-system measurement that lets you see what's growing and what's leaking.
Most consultants build one layer. Real businesses need all four, and they need the layers to talk to each other.
TIER 01
The Funnel Build
Audience layer.
For businesses with the operations together but no real growth engine. Custom funnel architecture, email sequences, and conversion infrastructure designed for your audience and product.
2–4 weeks
TIER 02
The Operations Build
Engine Room + Visibility.
For businesses with a growing audience but no infrastructure underneath. Full build-out for your project management software, “EOS-lite” implementation, custom dashboards, and the operating rhythm to run it all.
4–6 weeks
TIER 03
The Full Integration
All four layers.
For businesses ready to build the whole engine: Audience, Community, Engine Room, and Visibility – designed to work as one integrated system.
8 weeks
Case StudyWhat this looks like
in practice
A 280K+ subscriber spiritual-community business needed to turn a free YouTube audience into a recurring-revenue community membership business. Over eight weeks, I built the complete Membership Engine: a four-tier funnel, a community onboarding system, an “EOS-lite” operating cadence, and seven custom dashboards tracking 140 KPIs.
READINGFEATURED
The 7 Dashboards Every Membership Business Should Be Watching
The operating dashboard set I build for every membership engagement — what each tracks, why it matters at your stage, and a free Airtable template you can adapt.
EOS for Teams of 5–10: What to Keep, What to Cut
The Reading Ladder: Layering Free, Email, and Paid Content So Each Tier Earns the Next
AboutFrom anthropology and design to operations.
Amanda St. Maur
I came to operations through anthropology and design. After a decade working as a designer, brand consultant, and culture-design associate, I realized the work I was actually doing across every role and client was operations. I now build operating systems for businesses that want to grow without burning out their founders in the process.
I'm a Verified ClickUp Power User (top 10% of users globally) and have built funnels, dashboards, and operating systems for membership businesses, creator-economy brands, and small service companies.
Ready to build the engine?
I take on a small number of engagements each year. If yours might be one of them, the contact form is the place to start.